Recent statistics on online customer behavior revealed that the use of mobile apps to buy things and collect data has increased by leaps and bounds. Today, brands receive purchase orders via mobile apps and are also able to keep customers engaged through various ads and activities. Android mobile app development has gained a lot of popularity these days and businesses are also creating custom mobile apps that solve customer problems and add value to their business. So, if you’re going to take advantage of the popularity of mobile devices via apps, Android should be at the top of your list.
Developing an Android app can be beneficial to your business if you’re willing to reach out to the crowd. The Google platform enabled for smart devices and touch screens is used by more than 80% of smartphones and 60% of tablets worldwide. Hence, it can be said that Android is dominating the market with its strong presence. As devices that run on Android are available at substantial prices, they are the first choice for users. In fact, it’s reasonable to build an Android business app for the major digital market.
Ideal for interacting with customers:
Any channel used to reach products or services should be open and easy. If users have to buy very expensive devices, your business goals won’t be met. With regular features and updates, today’s smartphones offer advanced processing capabilities and are able to fit any laptop or desktop in terms of utility. Since Android mobile users are numerous, entrepreneurs can often target a huge market by building business apps.
No investment in development tools:
Android has a relatively low cost of entry as it offers free software development kits to the developer community and this lowers development and licensing costs. The same goes for the various tools and technologies, which are open source and available for free. Developers shouldn’t charge any fees for tools offered by Google as they are available for free.
Android holds over 83% of the market share and this is quite evident. For organizations that are adopting BYOD policy, Android can be opted for as their business app development platform as it is available for a wide range of devices and businesses can target users from all economic groups. And BYOD environments in general also require increased security, and the Android platform offers high security features, so users can easily share information and transact seamlessly.
With Android app development, you can use the flexibility and power of the platform to work anytime, anywhere to create the best productivity apps. Android offers multiple customization options that are based on the specific needs of the business and also on changing market trends. It is easy for developers to modify existing apps and add more features and functionality to make them more contemporary. Android is the best mobile platform between process architecture and applications.
Free options for choosing distribution channels:
Google offers the freedom to distribute your apps from any medium you prefer. There are no hard and fast rules for putting your app on Google Play for its distribution. You can distribute it yourself or use any other advertising platform for distribution. In case you want to create an internal business operation and are unwilling to launch the app on the store, you have complete freedom to do so and Android gives you this opportunity. Based on your choice of promotional strategy, you can now easily reach your end users through various channels.
Mobile application design trends are evolving and this requires your app to be continually updated. This can only be done by experienced Android app developers. Android apps are written in Java language together with the help of rich libraries. So, anyone with knowledge of Java can work with it. Java programmers usually find it quite easy to adopt and develop script code for mobile apps. In case of a crash or bug, any developer with proficiency in Java programming can easily fix the errors effectively from the Android app.
So in conclusion, if you are willing to maximize your customer reach through mobile applications, targeting the Android platform will help you turn your business into a profitable venture.